International brands are increasingly choosing localization — not just adapting products, but creating them within the country.
The HUSKY brand is a vivid example: by launching the Fruit Hit line, fully developed and produced in Indonesia, the company increased sales by 17% in the very first month.
This story demonstrates how a local approach turns a brand into part of the culture and strengthens audience trust.
The company INEXA (Indonesian Expansion Alliance) helps foreign brands navigate this path without mistakes — from business registration to marketing and sales.
Localization as a Sales Driver: The HUSKY Fruit Hit Case
Easy, clear, fast!
🌍 Global brand, local mindset
Modern brands increasingly realize that success in international markets is impossible without a deep understanding of local culture. A striking example is HUSKY, a premium vape liquid manufacturer that turned localization strategy into a tool for sales growth and audience trust.
🇮🇩 Indonesia as a platform for brand relaunch
The vaping market in Indonesia is dynamic, diverse, and characterized by a distinct taste culture. Local consumers prefer fruity and mild profiles, appreciating a balance between freshness and sweetness. Recognizing this, HUSKY spent two years studying the market through its own retail outlets and customer interactions. The result was the creation of a new line — HUSKY Fruit Hit, fully developed and produced in Indonesia.
🍍 How localization affects brand perception
Creating a local product solves several tasks at once:
- Proximity to the consumer. A product made in the country builds trust — buyers feel the brand "speaks their language".
- Cost reduction. Domestic production allowed HUSKY to maintain a price of 100,000 IDR without quality loss.
- Increased loyalty. Fruit Hit became a brand symbol that not only sells but listens and adapts.
- strengthen its position in Indonesia;
- increase repeat purchase frequency;
- build an emotional connection with consumers.
Learn More
Market Potential Assessment Plan.
This plan will help determine whether it is worth launching a product in the Indonesian market, what risks and opportunities exist, and which strategies are best to use.
This plan will help determine whether it is worth launching a product in the Indonesian market, what risks and opportunities exist, and which strategies are best to use.
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