Ready to conquer the Indonesian market?
In this article, you will learn how CIS brands quickly enter new markets, common mistakes beginners make, and why INEXA is your best partner in Southeast Asia. Step-by-step plans, life hacks, FAQs, and real tools to get started — everything you need for confident export and business growth!
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- Metals, heavy industry products
- Grains and agricultural raw materials
- Chemical components
- Food products
- Coffee, tea, spices, palm oil
- Textiles, clothing, elements of traditional crafts
- Furniture and wooden goods
- Natural extracts and ingredients for the food and cosmetics industries
Indonesian electronics and household appliances are almost not present in the CIS market. The main focus is on food products, textiles, and natural raw materials.
- Legal entity registration and licensing
- Product certification and localization
- Logistics, distribution, promotion, and sales control
- Negotiations with government bodies, retail chains, and suppliers
- Analytics, strategic support, and real representation
- Assessment of the target market and product preparation according to regional requirements
- Obtaining all necessary permits and certifications
- Organizing deliveries: route selection, insurance, customs clearance
- Searching and concluding agreements with distributors
- Promotion: setting up advertising campaigns and packaging localization
- Market potential assessment:
Analyzing product demand, import volumes, competitive environment, and consumer preference specifics. Evaluating price segments and market dynamics helps determine the feasibility of entry. - Product adaptation to local standards:
Bringing assortment, packaging, and labeling in line with Indonesian legislation requirements. - Finding local partners and negotiating with retail:
Establishing contacts with distributors, chains, and logistics operators. - Legal support and contract preparation:
Checking document compliance, trademark registration, and contract conclusion. - Marketing promotion and launching PR campaigns:
Starting advertising activities, participating in industry events, building brand recognition.
- Analyze demand and import volumes in your category;
- Assess competition and price segment;
- Study certification, packaging, and import procedures requirements;
- If indicators are promising, proceed with product adaptation and finding reliable partners.
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Market Potential Assessment Plan.
This plan will help determine whether to launch a product in the Indonesian market, identify risks and opportunities, and decide which strategies to use.
This plan will help determine whether to launch a product in the Indonesian market, identify risks and opportunities, and decide which strategies to use.
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