"Entering the Indonesian market | Analysis, certification, logistics, marketing and distribution"

In partnership with trusted companies in distribution, HoReCa, consulting, and real estate

1	GROWTH IN DEMAND FOR HEALTHY PRODUCTS
2	PACKAGING WITH AN EMPHASIS ON ENVIRONMENTAL FRIENDLINESS
3	LOCALIZATION OF TASTES
4	MICROMARKETING AND SOCIAL NETWORKS
5	HALAL CERTIFICATION
6	INCREASED INTEREST IN (PRIVATE LABELS)
7	DIGITALIZATION OF SUPPLY CHAINS

LARGE AND YOUNG POPULATION

With a population of more than 270 million people, where more than 50% are people under the age of 30, the FMCG market in Indonesia has significant potential. The young audience actively consumes goods from the categories of drinks, snacks, personal hygiene products and cosmetics.

GROWING MIDDLE CLASS

The increase in income leads to the expansion of the middle class, which prefers quality and premium products. This opens up new opportunities for brands focused on innovation and differentiation.

STRONG COMPETITION AND LOCAL BRANDS

The FMCG market is dominated by both global giants (Unilever, Nestlé, Procter & Gamble) and strong local players (Mayora, Wings Group, Indofood). Local companies are successfully adapting to the tastes and preferences of Indonesian consumers.

STATE SUPPORT

Indonesia actively attracts foreign investors to the FMCG sector. This makes the market more accessible to international brands, especially those who are willing to invest in localization and infrastructure.

GROWTH OF DIGITAL TRADE

E-commerce is becoming one of the key drivers of FMCG growth. Platforms such as Shopee, Tokopedia and Lazada offer convenient access to goods, which is especially important for residents of remote regions.

PRICE SENSITIVITY

Most of the population remains sensitive to price, especially in regions outside the capital Jakarta. Products that offer affordability and promotions have a high chance of success.

Regulation and certification

To enter the market, it is important to be certified by BPOM (Food and Drug Control Agency), which can be a long and complex process.

Halal certification

Most products require confirmation of compliance with Islamic standards through the MUI agency. This process includes submission of documents, verification of ingredients and inspection of production.

Variety of consumer preferences

Cultural and geographical diversity requires an individual approach to marketing and assortment.

Logistic difficulties

Indonesia is an archipelago of more than 17,000 islands, which makes the delivery and distribution of products difficult and expensive.

Barrier duties

Some imported goods are subject to high duties, which can significantly increase their value. This creates additional challenges for foreign brands, especially in segments where there is strong competition with local manufacturers.

International Expansion Agencies

Entering the Indonesian market without risks

Full cycle of services: from market analysis to distribution. We remove all barriers and provide your business with a confident start in one of the fastest growing markets in the world.

About the company:

Full-cycle service

Ready-made turnkey solution

Expert analysis

Deep dive

Individual approach

Working strategies

WHAT WE OFFER:

We understand that each market is unique, so our work is based on an individual approach and a deep analysis of your business goals. Cooperating with us, you get confidence that every aspect of entering a new market will be worked out to the smallest detail.

Marketing research and market analysis

We will study the target audience, assess the level of competition and identify the most promising areas for your product or service.

Development of a marketing strategy

We will create an individual promotion plan adapted to the specifics of the new market, including localization of advertising and branding.

Product adaptation

We will help you customize your product or service to local requirements, including changes in design, packaging, certification and licensing.

Establishment of distribution channels

We will establish contacts with local distributors, retailers and other partners for the effective distribution of your products.

Logistics and customs support

We arrange delivery, storage and customs clearance of goods, taking into account all legal and tax requirements of the country.

Comprehensive support and project management

We will take on all organizational tasks, from financial management to coordination of the work of partner companies.

PROJECT IMPLEMENTATION STEPS

Stage 1-Assessment of market potential

- Market testing - study of demand before a full-fledged exit.- Analysis of the possibility of entering the market - a comprehensive study before making a decision.- Marketing audit of the market - verification of prospects for a specific product

Stage 2-preparation

-Registration of a legal entity in Indonesia.- Creation of payment infrastructure- Creating a design for the local market- Trademark registration- Development of a market entry strategy- Development strategy development

Stage 3 - import

- Product legalization- Laboratory tests and certification- Delivery and customs clearance

Stage 4-distribution

- Logistics- Listing- Marketing- Merchandising

Start with the main thing!

Comprehensive plan for assessing market potential -

Find out the cost of a comprehensive market potential assessment plan!

To get an individual calculation of the cost of the Comprehensive Plan, answer a few key questions. Take our short Quiz and we will prepare a personalized offer for you.

You can independently calculate the profitability of launching your product in any country's market.

To do this, we have created a unique profitability calculator that automatically calculates margin, payback, and subsequent profit from bringing your product to the market. Business planning has never been so simple and fast before.

Visitors to our website can use this calculator completely free of charge.

Effective promotion of your brand in Indonesia

The Indonesian market is 270+ million consumers actively using social networks and e-commerce platforms. To successfully compete, it is necessary to build a competent marketing strategy, taking into account local characteristics.

1. Localization of marketing materials

• Translation of advertising texts into Indonesian.• Adaptation of advertising messages taking into account the local mentality.• Development of visual content that corresponds to trends.

2. Promotion through social networks

Platforms: Instagram, TikTok, Facebook, YouTube.Methods:• Advertising through local bloggers and influencers.• Launch of viral challenges and contests.• Setting up targeted advertising for narrow audiences.

3. E-commerce promotion on Shopee and Tokopedia

Main sites: Shopee, Tokopedia, Lazada.What we do:• Creation of product cards with optimized descriptions.• Setting up advertising within platforms to attract traffic.• Working with marketplace algorithms to improve the rating.

Entering the market is only the first step. It is important not only to attract customers, but also to retain them, turning them into regular customers.

Where to advance:• Indomaret, Alfamart, Hypermart, Pepito stores.• Shopping centers and pop-up stores.• Advertising events and exhibitions.• Placement of promotional stands and brand zones in popular supermarkets.

5. Offline promotion and cooperation with retailers

6. Affiliate collaborations and co-branding

What we do:• Joint promotions with popular local brands.• Cross-promotion with bloggers and influencers.• Creation of limited collections with famous people.

What is included:• Placement of press releases in popular Indonesian media.• Work with online magazines and news portals.• Creating stories about the brand to arouse the interest of the local audience.

4. Working with localMedia and PR

Overview of the FMCG sector in Indonesia

Indonesia, the largest economy in Southeast Asia, is a rapidly developing market for consumer goods (FMCG). This sector plays a key role in the country's economy, thanks to its large population, growing income level and dynamically developing consumer behavior.

Main characteristics of the FMCG market in Indonesia

LARGE AND YOUNG POPULATION

GROWING MIDDLE CLASS

STRONG COMPETITION AND LOCAL BRANDS

STATE SUPPORT

GROWTH OF DIGITAL TRADE

PRICE SENSITIVITY

Trends in the FMCG sector

Challenges of the FMCG sector in Indonesia

Regulation and certification

Halal certification

Variety of consumer preferences

Logistic difficulties

Barrier duties

Conclusion

The FMCG market in Indonesia has great potential, but requires a strategic approach and a deep understanding of local features. Companies that can adapt their products, logistics and marketing to the needs of Indonesian consumers have every chance of success.

YOUR EXPANSION COST CALCULATOR

We will make a preliminary analysis for you and calculate the cost remotely.

CONTACT INFORMATION

OFFICE ADDRESS:Jl. Bypass Ngurah Rai No.77, Benoa, Kec. Kuta Sel.,Kabupaten Badung, Bali 80361

WORKING HOURS:Daily from 10:00 to 19:00

PHONE:+62 821 4553 5357

EMAIL:andimax.su@gmail.com

- Market testing - study of demand before a full-fledged exit.

- Analysis of the possibility of entering the market - a comprehensive study before making a decision.

- Marketing audit of the market - verification of prospects for a specific product

-Registration of a legal entity in Indonesia.

- Creation of payment infrastructure

- Creating a design for the local market

- Trademark registration

- Development of a market entry strategy

- Development strategy development

- Product legalization

- Laboratory tests and certification

- Delivery and customs clearance

- Logistics

- Listing

- Marketing

- Merchandising

• Translation of advertising texts into Indonesian.
• Adaptation of advertising messages taking into account the local mentality.
• Development of visual content that corresponds to trends.

Platforms:
Instagram, TikTok, Facebook, YouTube.Methods:
• Advertising through local bloggers and influencers.
• Launch of viral challenges and contests.
• Setting up targeted advertising for narrow audiences.

Main sites: Shopee, Tokopedia, Lazada.
What we do:
• Creation of product cards with optimized descriptions.
• Setting up advertising within platforms to attract traffic.
• Working with marketplace algorithms to improve the rating.

Where to advance:
• Indomaret, Alfamart, Hypermart, Pepito stores.• Shopping centers and pop-up stores.
• Advertising events and exhibitions.
• Placement of promotional stands and brand zones in popular supermarkets.

What we do:
• Joint promotions with popular local brands.

• Cross-promotion with bloggers and influencers.

• Creation of limited collections with famous people.

What is included:
• Placement of press releases in popular Indonesian media.
• Work with online magazines and news portals.
• Creating stories about the brand to arouse the interest of the local audience.

4. Working with local
Media and PR

OFFICE ADDRESS:
Jl. Bypass Ngurah Rai No.77, Benoa, Kec. Kuta Sel.,
Kabupaten Badung, Bali 80361

WORKING HOURS:
Daily from 10:00 to 19:00

EMAIL:
andimax.su@gmail.com

HOW DO WE ORGANIZE IT
We create an individual plan for each client using our network of contacts and market knowledge. This allows you to effectively establish distribution and cover both offline and online markets.

HOW DO WE ORGANIZE IT
We provide comprehensive project management in cooperation with local experts. This allows our clients to minimize risks and focus on strategic tasks.

Who are your potential buyers?
What are their needs, habits, preferences?
Where do they buy goods (online, offline, marketplaces, retail chains)?
Example:
In Indonesia, most young people buy goods through Shopee and Tokopedia, and the older generation prefers supermarkets.

Who already works in this niche?
What are the strengths and weaknesses of competitors?
Pricing strategies, advertising channels, product quality.
Example:
Local brands can offer more affordable prices, but international companies benefit from quality and innovation.

Launch of the test batch through Shopee, Tokopedia marketplaces.
Demand analysis through limited points of sale.
Monitoring of reviews and ratings.
Example:
The launch of test sales helps to assess how the product is perceived by the market, before a large-scale exit.

Interviews with potential buyers.
Surveys in social networks and marketplaces.
Testing of packaging concepts, names and advertising messages.
Example: Before entering the market, you can test several packaging options and choose the one that best responds to the audience.

Launch of ads on Instagram, TikTok, Google Ads.
Study of audience involvement and clicks.
Identification of the most effective sales channels.
Example: If the ad shows a high CTR (click-through rate), it means that the product is of interest.

The need for BPOM certification for food and cosmetic products.
Halal certification for goods related to religious norms.
Licensing, trademark protection.
Example: Without halal certification, your product cannot be sold in large retailers, as most consumers require this certification.

Import duties and taxes.
Customs procedures and restrictions.
Cost of delivery and storage.
Example: Some goods in Indonesia are subject to high import duties, which may affect the final cost for consumers.

Does the product meet the expectations of local consumers?
Do I need to adapt the taste, composition, packaging?
Localization of the title and advertising messages.
Example: In Indonesia, sweet tastes are preferred in drinks, so international brands adapt the recipe.

Optimal pricing strategy: premium, middle segment, budget.
Comparison with competitors.
The impact of the exchange rate on the import price.
Example: Imported goods are usually more expensive than local ones, so it is important to explain to the consumer what he is paying for.